Data resilience

What is your mother’s favorite song? The answer is par of her “consumer profile”, and part of her consumer data. Consumer data is big business, along with computer science and the tech field.

Latinas drive data by generating an information trail when we naturally and organically navigate to the digital sites, physical places, and businesses that are important to us.

For my country folks, go back and think Hansel and Gretel.  

Each one of us and our data path, individually, is of interest to the benevolent forces that work to support our economy. As a community, mastering our data helps us to better invest in ourselves. As individuals, increasing our own families’ individual data mastery, and understanding of our consumer/spending profile, helps us to better invest in our families and the critical factors they need to succeed. Flatly knowing your stuff makes you a better spender, and we are BIG spenders.

As exhausting as being bilingual and or bilingualism” is, we must learn new words.  For example, in the C-suite, corporate world, “Data resilience” is a word hot like a new TAKIS flavor. It is defined as an actor’s ability to rebound from connectivity and data breaches.

In our Latina everyday life, “Data resilience” can be likened to your family’s ability to rebound from when your favorite child or cat knocks off the Wi-Fi, and screech from the Disney + ears / Youtubers raise. The cost to your family’s social capital is the emotional despair to each member and child when your Wi-Fi fails you, and children need their Wi-Fi. ‘Gloria Dios’, don’t lose their tablet, lol, they are super not playing!

If you are “la unica que sabes el Wi-Fi code”, or the one who does the household shopping, you are the Chief Information Officer. A new title, congratulations! We must build data terms into our language and work to keep our kids and our family’s data as safe as their physical bodies. Miha, the internet is a new rodeo but (and we have new boots with sparkles-yeehaw).

Increased awareness of our data includes your passwords, usernames, your children’s personal information, your personal information like birth dates, your parents’ information (if you are caring for them), and so much more, etc. Everyone has a kind of techy primo that we call or contact, but today, we have substantial help from within, urging us to enter the tech field and shape it to our desire.

Organizations like “Latinas in Tech”, with chapters in 23 cities, a job board, a business directory, and memberships, LIT is a source of inspiration, joy, and constancy.