Introduction: Some of us don’t have the luxury to be scared. Have you ever been too poor, or too tired, or too sad, or too something to be scared? Like when everyone else (who’s right-minded) would be scared you are not and, you step forward because you are already getting beat down, what’s another one? A fighter’s halfway through the fight you know. What is it to live a personal hell so severe that state troopers, shotguns, white supremacists, and German Shepherds –look like a walk in the park? I’m not saying she wasn’t scared the trip to DC was the only time she ever got away from my Abuelo.  The bus, charted by (Gilberto Valentin the most important Puerto Rican you ever heard about) was yellow-stepping on the stairs with my 5-year-old father in hand – a civil rights advocate and domestic violence victim- Simultaneously. Right now, as Latinas, we are too poor to be scared. It’s go time. It’s stand-up for your sister because “if you’re going to talk to her like that, you’re going to talk to me like that time”, it’s “what would your mother say” time, it’s time to call it out. We need to celebrate gentlemen-Don’t roll your eyes at me at you read this and text your toxic-ex —  we all have them, girls. It’s time to free our sons of toxic patriarchy- no sweat (for me that comes in between baseball and chicken nuggets) nevertheless. The work though, it’s serious and needs motivation; for my grandmother, it came from her belief in the transformational power of the love of Jesus Christ and I honor that. Lucita is the founder of the first “Walk Against Domestic Violence” here in Rochester NY.  She preaches love and Christ. When they call the leaders (just like my grandmother), she steps forward. Confidently in every step, there’s a brown leather sandal of Jesus, it’s inside their shoe print they walk so close to him.  Owner of “Taina Soy”, a faith leader who has expanded her ministry to business. She creates jewelry that celebrates and preserves our unique Puerto Rican culture – specifically our indigenous heritage. She smiles like the sun, it’s hard to explain until you see her beaming back at you pumping all the positive energy of Christ’s forgiveness into the atmosphere “Christian” is an action word. She knows it. Plus, Lucila means light. Christian light, holding the hope in the dark, Lucila Matos.  Quantum Physics teaches that nothing is fixed, that there are no limitations, and that everything is vibrating Energy, and that everything is in a state of potential. You, we, are in a state of potential, as the largest group of female workers in the United States we are the potential. Lucila Matos’s ministry builds community, she has the power to join people in spirit, to convene, to bring forth a group of God’s children in action, and to guide that action to improve the lives of others and that is what will fuel her business success. Lucila’s continued success is evidence there is a distinct space for businesspeople whose mission and purpose are motivated by their faith. She also happens to be the founder of the first “Walk Against Domestic Violence.” Rochester has ever held. August 20th, 11 days before what would have been my grandmother’s 99th birthday and three years since my grandmother’s passing, meet me and Lucila in Rochester to continue to make LatinaHerStory. Love to Dona…  And if you can’t join us in person, be sure to join us digitally. TAG US!  Set your route, WEAR PINK, check-in, and we will share you and your message! We are together even when we are far away. INTERVIEW: Where were you born and what were the values in your home? I was born and raised in Ponce, Puerto Rico. Ponce is a beautiful town in the south of Puerto Rico. I was raised with good Christian values, values of respect and kindness, and love for others. What was your experience like as a student? My experience as a student was good. A student is always inclined to the arts. My favorite class was social studies I had my struggles like a lot of teenagers, but my parents were always there for me. What was your first or favorite job? This is a hard question, I think I am a natural caregiver, any job where I’m able to give, always will be my favorite. A job where I am a source of help or hope that is a job for me. My first job was I work for the Airline Delta it’s fun What advice do you have for other Latinas and people who want their voices to be heard? My best advice to other Latinas out there is to be focused, organized, and consistent. Find another woman with similar goals and be supportive. Encourage other women, to work together and work hard. But consistency is the real key, never give up! keep trying until you see results. What is your theory on human potential? My theory about human potential is that all people are different with different goals values and abilities. we all have the potential to fight and meet our goals, grow, and improve. Therefore, it is a quality whose training and results are very subjective. We can’t base our success on other people’s success or compare our processes. How do you define a businessperson? A businessperson for me is a visionary, a person with the ability to work hard to make a dream come true. A person that doesn’t give up any matter if your network is millions of dollars or a hundred dollars is a person that sees an opportunity and goes for it. Is there a businessperson and or mentor that you look up to and why? My mother will always be the person that I look up to and my mentor, Sonia Rodriguez always has been an example of a woman of God, a woman